One idea in. Every channel out.
Write your post once. Mainspring Social rewrites it in the voice of each network, then publishes it all from one calendar. Nine networks, one place, still sounding like you.
How it works
Four steps, and the last one happens while you are doing something else.
Connect your accounts
Sign in to each network once and choose what to publish to. Tokens are stored encrypted, and disconnecting an account deletes the one we hold.
Write it once
Draft a post, or hand AI Studio an idea or a photo and let it write one. It learns how you sound and keeps it.
Let it fit each network
The same idea becomes a tight post for Bluesky, a longer one for Facebook, a hook and hashtags for Instagram. Edit any version before it goes.
Schedule and publish
Put it on the calendar and it goes out at the time you chose, or publish immediately when the moment calls for it.
What you get
Everything here is built and running today. Nothing on this page is a promise for later.
AI Studio
Turn one idea into a week of posts. Give it a photo and it writes the caption from what it sees.
Copy per network
One draft, tailored wording everywhere it lands. Change a single version without touching the rest.
One calendar
Everything scheduled, everywhere, in one view. Move a post to a new time by opening it and picking one.
Unified inbox
Read the comments people leave on what you published, and answer them without opening another app.
Photos and video
Attach an image or a video once. We handle what each network needs, including native video.
A queue that keeps up
Set the times you want to post and fill them. Anything that fails says which channel and why.
An ideas board
Park a thought the moment you have it. Turn it into a post whenever you are ready, not while you are busy.
Approvals
Hold scheduled posts until someone signs off. Send them a link and they approve or ask for a change, with no account to create.
A workspace per client
Run many brands from one login. Each gets its own channels, calendar, inbox and voice, and one bill covers them all.
One idea, three screens
Write it in Compose, watch it fill the calendar, and answer what comes back. The business below is invented, the product is not.
Your idea
The maple oat latte is back for the season.
New pour, new season. Our maple oat latte is back, and it is every bit as good as you remember. 🍁
Seasonal menus are a small business's best marketing. Our maple oat latte returns today, and it does more for foot traffic than any ad we have run.
The maple oat latte is back. That is the whole post.
Maple oat latte is back
Meet the team behind the bar
Weekend hours and what is on tap
New pour, new season. Our maple oat latte is back, and it is every bit as good as you remember.
Do you still do the oat milk swap for free?
You replied
Always free, and it always will be. See you soon.
Nine networks, one calendar
Connect the ones you use and ignore the rest. LinkedIn includes Company Pages, so you can post as the business.
Built for however you work
The same product whichever one you are. Plans differ on how much you need, not on what you are allowed to do.
Running it yourself
You are the marketing department as well as everything else. Write once in the morning and let the week take care of itself.
A team sharing the work
Drafts, a shared calendar, and one inbox, so nobody answers the same comment twice. Hold anything for approval when someone needs to sign it off first.
Many brands at once
Separate workspaces, each with its own channels, calendar, and voice. Move between them without signing out.
Questions people ask
Which networks can I publish to?
Instagram, Facebook, TikTok, LinkedIn including Company Pages, Threads, Bluesky, Mastodon, Pinterest, and Google Business Profile. Connect as many as you like.
Does it really rewrite the post for each network?
Yes. One idea goes in and each network gets a version written for how people read there. You see every version before it publishes, and you can edit any of them.
Do I need to be a big company to use it?
No. A solo operator, a ten person crew, and a large company all get the same product, the same networks, and the same AI. Bigger plans add room, plus the few things that only mean something once other people are involved: approvals when someone has to sign off, and a separate workspace per client when you post for other companies. No per network fees at any price.
Can someone approve posts before they go out?
Yes. Turn on approvals and scheduled posts wait instead of publishing. Send whoever signs off a link, and they see what is coming, then approve it or send it back with a note. They need no account and no password. Editing a post puts it back in front of them, so nobody ever approves one version and publishes another.
What happens to my accounts if I stop using Mainspring?
Nothing. Posts stay where they were published, and disconnecting an account deletes the access token we hold for it. We never publish anything you did not write and schedule.
Can I still post directly on each network?
Of course. Mainspring Social publishes on your behalf when you ask it to. It does not take anything over, and it does not need to be the only way you post.
When can I use it?
It is in testing now, with the waitlist open. Join and we will tell you the day it opens, rather than sending a stream of updates before then.
Write it once. Post it everywhere.
Mainspring Social is in testing now. Join the waitlist and we will tell you the day it opens.